Hammock Inc., a provider of corporate software packages and cloud services, is pleased to announce the results of the introduction of “Hot Profile,” a business card management and sales support tool, at Murakami Kaimeido Inc.
Murakami Kaimeido is a precision equipment manufacturer that has been developing and expanding new businesses in line with the changing times for 140 years since its founding in 1882. In particular, the company boasts the top domestic market share for automotive rearview mirrors, and has earned the trust of domestic automobile manufacturers, including Toyota, who demand the world’s highest standards of quality. Its outstanding technology and products are highly regarded as essential to the evolution of the automotive industry, and play an important role in realizing next-generation mobility.
In 2018, when the digitalization of business cards was not yet fully underway in the world, Murakami Kaimeido viewed business card information not just as a contact but as an important company asset, and began considering building a database to digitize and utilize it throughout the organization. This forward-thinking initiative reflects the company’s strengths, which have been to quickly grasp market needs and focus on developing cutting-edge technology since its founding.
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At the same time, Murakami Kaimeido began equipping mass-produced cars with a new product that will dramatically change the history of the automotive industry, the “hybrid inner mirror.” By effectively utilizing internal connections and strengthening sales capabilities, Murakami Kaimeido aimed to further expand sales. As part of this, the company also took security into consideration and decided to introduce “Hot Profile,” which allows business card information to be used to the fullest in a secure environment.
Currently, Murakami Kaimeido is effectively using Hot Profile as the foundation of its sales activities. By simply reading business cards with a smartphone or scanner, Hot Profile automatically builds a highly accurate customer database that includes company news, personnel changes, negotiation history, and other information related to customer information. This allows sales representatives to quickly grasp the customer’s situation and approach them effectively.
As a future development, the use of Hot Profiles will become even more important in new business development activities associated with the launch of new businesses. At new business development locations such as exhibitions, where many business cards are exchanged, it will be possible to digitize business cards on the spot and send thank-you emails immediately, enabling rapid follow-up according to the customer’s situation. This will enable effective use of customer information without missing business opportunities while building trusting relationships with customers, improving the results of sales activities and contributing to future sales expansion.
SOURCE: PRTimes
