Matsurika’s DealAgent AI Now Integrates with HubSpot

Matsurika Inc. is pleased to announce that its marketing and sales AI agent, DealAgent, has begun functional integration with HubSpot, a CRM platform provided by HubSpot Japan Co., Ltd.

This allows DealAgent’s AI agents to automatically link the potential customer data they acquire on their websites to HubSpot, enabling centralized management and efficiency of sales activities.

This collaboration enables two-way data sharing between DealAgent and HubSpot. By integrating customer contact data from your website with data from your sales management system, you can easily achieve consistent online customer service from marketing to sales.

Also Read: Matsurika’s AI Tool “DealAgent” Integrates with Salesforce

Automatic data linking with contacts

DealAgent automatically sends new inquiry data acquired via the website’s AI chat to HubSpot in real time. In the future, by linking the data with details such as conversation logs and interests within the AI chat, we aim to supplement SFA/CRM with data on direct interest that could not previously be acquired.

Complementing customer information

By linking the company information stored in HubSpot to DealAgent, you can automatically fill in information such as company name, department, and job title using email addresses as a key, allowing you to grasp customer information with greater accuracy.

We will continue to support sales organizations in improving productivity and innovating customer experiences through the development of features that accelerate corporate marketing and sales digital transformation.

SOURCE: PRTimes