日本語 
Hitachi Solutions, Ltd. will begin offering ” AIMSTAR ,” a solution developed by GROWTH VERSE Co., Ltd., which has a proven track record of implementation in major e-commerce and service industries, starting June 29th.
AIMSTAR, our marketing AI agent , is a one-stop MA service that handles everything from customer data integration and analysis to strategy scenario creation and execution across various channels. It’s intuitive to use and allows for rapid implementation of strategies without relying on IT specialists. Furthermore, by integrating with AI-powered targeting and recommendation functions, it enables the execution of strategies optimized for each customer. A particularly key feature is its ability to optimize and execute member-focused communication strategies using AIMSTAR, starting with loyalty programs built using our point management system , PointInfinity , allowing the marketing department to continuously improve them.
Based on our customer base, including ” PointInfinity ,” a point management system used by approximately 400 million people, and our track record in digital marketing, we provide comprehensive services from selecting the optimal MA tool through problem assessment and consulting, to implementation, operational support, and advisory services. This allows us to continuously drive the execution and improvement of measures, contributing to maximizing LTV through data utilization.
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In recent years, the diversification of digital channels such as e-commerce sites and membership services has increased the importance of one-to-one marketing that utilizes customer data such as purchase history and behavioral history. On the other hand, a challenge remains in that the value of customer data is not being maximized due to a shortage of marketing personnel with strong IT skills.
Through PointInfinity, we have supported a wide range of industries, including distribution, retail, services, and finance, from customer data analysis utilizing our membership base of approximately 400 million people to the implementation of marketing strategies. Now, by adding “AIMSTAR” to our lineup of digital marketing solutions, we will further strengthen our digital marketing efforts based on our membership base and expand the value we provide to our customers.
By offering “AIMSTAR,” we aim to create an environment where marketing professionals can utilize customer data without relying on IT specialists, contributing to the advancement of digital marketing and the maximization of customer lifetime value (LTV) in B2C businesses.
SOURCE: PRTimes
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