Dentsu Unveils SaaS Service to Track Consumer Behavior

Dentsu Inc. announced the launch of “Minna no Ashiato 2.0,” an enhanced version of “Minna no Ashiato,” a solution offered in collaboration with SUSHI TOP MARKETING, Inc. to enhance the value of events for both consumers and event organizers. “Minna no Ashiato” records and accumulates various consumer behaviors on a blockchain through the distribution of non-financial tokens (NFTs), centrally managing both real-world and digital data to help companies design optimal customer experiences. By easily delivering “digital tickets” using 2D codes to consumers via video, paper, and other means, sei-katsu-sha can seamlessly connect with their favorite content .

Furthermore, by utilizing Sushi Top‘s patented blockchain technology to issue, distribute, and cancel digital tickets, the system also features a function to easily track and visualize action points, such as consumers’ event participation and activities related to their favorite artists. This will enable event organizers to easily plan and implement more appropriate loyalty programs using data, thereby continuously improving participant engagement. The newly announced “Minna no Ashiato 2.0” is a packaged SaaS service that combines these functions. The SaaS-based monthly subscription model allows for smoother implementation and operation, and allows for unlimited issuance of NFTs, allowing for flexible deployment across all customer touchpoints.

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Additionally, a new feature has been added that simplifies analysis and reporting using an AI dashboard accessible via a web browser. This allows for flexible in-house execution of everything from NFT issuance to data analysis, enabling intuitive understanding of consumer behavior trends and loyal demographics, even without specialized knowledge. An automated reporting function is also available, improving the efficiency of reporting and sharing. According to Dentsu, these new features enable personalized initiatives based on consumers’ NFT holdings. For example, they can deliver special offers and exclusive content to consumers who meet certain conditions, guide them to the next experience based on their participation history, or increase motivation to participate by offering tiered rewards to repeat participants or linking with loyalty programs.

SOURCE: Yahoo