Dentsu Digital Inc. has begun a partnership in the field of AI with Meta’s Japanese subsidiary, Facebook Japan, LLC, to develop and connect workshops and AI agents. In conjunction with the partnership, Dentsu Digital has developed “IG AI Creative Studio,” a workshop that will dramatically streamline video production by utilizing our creative staff and AI in all processes required for the production of Instagram vertical videos, such as insight analysis, creative planning and generation, and effect prediction, and will begin offering it from today.
Additionally, we will develop an “Ad Library Agent” that enables users to interactively search for advertisements posted in Meta’s “Ad Library,” and begin operating it within our company.
Producing vertical videos requires a lot of work, including data analysis, target user insight and persona design, and creative planning and production, so there are issues with it being dependent on individual people and taking a long time from planning to publishing.
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The “IG AI Creative Studio,” jointly developed by our company and Meta, is a workshop where company representatives act as directors and work with our creative staff to generate vertical videos using AI, including our marketing solution brand “∞AI🄬 (Mugen AI)”, for all major tasks. This shortens the entire process, enabling vertical videos to be generated in as little as half a day.
SOURCE: PRTimes
