Dentsu Digital Inc. has developed “MIERO Digital powered by Clear Code,” an integrated marketing dashboard that consolidates and visualizes digital advertising delivery performance data and results reports online, to enable cross-media analysis based on key ad verification indicators and data from multiple reach measurement tools. The new service is available from today.
In recent years, as digital ad delivery across a variety of platforms advances, cross-platform measurement and analysis are becoming increasingly important and attracting more attention. There are limitations to such analysis using cookie data alone, so it is necessary to use ad verification tools and reach measurement tools to visualize the “value of displayed impressions” across media.
On the other hand, the measurement indicators provided by each tool are becoming more diverse and complex, which has led to the issue of increased human and time costs associated with introducing the tools.
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The newly developed “MIERO Digital powered by Clear Code” leverages Dentsu Digital‘s strengths, including a track record of implementing and operating a wide range of tools, to visualize advertising effectiveness using uniform indicators across media.
“MIERO Digital powered by Clear Code” utilizes two types of dashboards: “Health Checker,” which is equipped with ad verification indicators from the perspective of “whether ads are being delivered safely and appropriately,” and “Quality Reach Report,” which is equipped with indicators from multiple third-party measurement tools and centrally manages the quality and quantity of reach.
SOURCE: PRTimes
