日本語 
Cognizant Japan Inc. announced a strategic partnership with Typeface Inc., a provider of an “AI Orchestration Platform” that centrally controls and manages multiple business processes and systems, with the aim of transforming marketing through AI. Through this collaboration, the two companies will begin offering an “AI Orchestration Marketing Platform” that integrates companies’ fragmented marketing workflows and enables advanced operations using AI.
The “AI Orchestration Marketing Platform” integrates Cognizant’s advanced expertise in marketing, data, and AI, as well as its transformation and implementation support knowledge, with Typeface’s “AI Orchestration Platform.” This solution will radically transform the marketing process from idea generation to campaign and content planning, production, and deployment, enabling integrated management and execution of everything from channel optimization on a single AI platform. Furthermore, seamless integration with existing CRM, CMS, CDP, etc. will enable the creation of efficient, insight-driven marketing operations.
In recent years, advances in AI have brought about a major turning point in the marketing environment. However, traditional operational models remain the norm for many companies, and the increasing complexity and fragmentation of operations has slowed the speed of decision-making and the implementation of measures. As a result, the current situation is one in which companies are unable to adequately meet the rapidly becoming more sophisticated and diverse expectations of consumers.
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According to the research report ” New Minds, New Markets ” published by Cognizant , AI-enabled consumers are predicted to drive 55% of all purchasing activity by 2030, accounting for approximately $4.4 trillion in the US economy alone. Despite these changes, many companies are not fully prepared for marketing in the AI era, and faster and more fundamental change is required to maintain and strengthen their competitiveness.
Going forward, Cognizant will not only provide solutions to clients, but will also invest in a dedicated implementation support team with extensive knowledge of Typeface’s technology to help expand adoption in the enterprise sector and accelerate adoption at client companies. Furthermore, to support Typeface‘s business growth and market development, Cognizant will build the necessary framework for global implementation and deployment, strengthening value creation through collaboration between the two companies.
SOURCE: PRTimes
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