AnyTag adds MCP support, boosts efficiency with AI agents

AnyMind Group Inc. has added automation and interactivity to its influencer marketing platform “AnyTag” by supporting Model Context Protocol (MCP) servers. This enables more seamless and intuitive campaign design, influencer selection, and data management through AI agents working with large-scale language models (LLMs).

Influencer marketing often faces challenges due to the complexity of using multiple tools and platforms, as well as individual-dependent operations. AnyMind is promoting the use of AI to reconstruct workflows and improve operational efficiency in order to solve these issues.

This update supports MCP servers, allowing AnyTag’s various functions to be operated in natural language chat-style dialogue through an AI agent linked to a large-scale language model (LLM). This makes it possible to perform a variety of tasks, such as searching for influencers, planning and managing campaigns, and obtaining performance data, more intuitively and quickly.

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The MCP server interprets natural language requests from users using a large-scale language model (LLM) and automatically executes the appropriate processing in secure communication with the AnyTag backend, providing an intuitive experience that is just like operating a chat tool.

This update is part of AnyMind‘s effort to incorporate AI-driven automation and business support capabilities across its products and operations, with the goal of unifying digital commerce, marketing and operational support into a scalable ecosystem.

SOURCE: PRTimes