Global Growth Inc., which operates TikTok Shop’s official Creator Agency Partner (CAP) and TikTok LIVE affiliated agency “GGTK,” and anyStarr Inc. have begun a collaboration to jointly develop a creator support business specifically for the TikTok Shop.
“GGTK” and “anyStarr” have begun business collaboration in the Japanese market, and changed the name of the CAP agency in Japan to “GGTKanyStarr” on November 1st. This will strengthen the organization as one of the largest CAP agencies in Japan.
GGTK is a digital entertainment company that supports diverse talent and creates a new entertainment culture. Its unique perspective allows unique talent to shine, leading the way in the next generation of entertainment. It operates the esports media site “Esports News Japan,” the music program “GGTK LIVE,” and Japan’s first TikTok LIVE streaming studios, “GGTK Akasaka Studio,” “GGTK Tokyo Bay Commerce Studio,” “GGTK Tokyo Studio,” and “GGTK Kawasaki KD Studio,” providing exciting experiences to viewers. By January 2025, the cumulative total gifting amount for TikTok LIVE streams exceeded 10 billion yen, and the company currently has over 5,000 creators in Japan.
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Under its mission of “nurturing everyone’s potential, turning it into infinite power, and sharing that power with the world,” the company is expanding its event planning, operation, management, and studio operation know-how cultivated through TikTok LIVE streams into the TikTok Shop area.
AnyStarr, an official TikTok Shop partner and globally highly acclaimed Creator Agency Partner (CAP) company, has built a network of over 1.1 million creators worldwide, covering a wide range of major markets including the US, UK, Europe, Japan, and Latin America. It can reach up to 100,000 creators daily and has a robust creator support platform that supports a variety of categories, including apparel, 3C digital, home appliances, tools, household goods, and fashion.
SOURCE: PRTimes

