Tesseland Inc. has introduced “Synergy!”, a marketing SaaS provided by Synergy Marketing Inc. By automating the email distribution list that was created manually and automatically linking registration information from forms to a database, email newsletter distribution has become easier and issues such as the risk of incorrect input, duplication, and labor costs have been eliminated. We interviewed them about the background of their consideration, the results after implementation, and more, and published an article.
Background to the introduction of Synergy! and the challenges it poses
Managing customer information using spreadsheets and creating email distribution lists manually introduced risks to information management, such as incorrect input and duplication.
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Utilization measures and results
After introducing Synergy!, registration information from forms was automatically linked to the database, making it easy to send email newsletters. We are making effective use of it for B2B marketing, such as creating and improving forms, checking for errors with access reports, and managing status in cooperation with sales.
SOURCE: PRTimes
