Smaregi Links Up with BASE and STORES to Simplify Multi-Store EC Operations

Smaregi EC Unified Management, the EC centralized management system with built-in CRM from Net Shop Support Office Co., Ltd., has started collaborating with popular EC cart systems BASE and STORES.

With this collaboration, businesses using Smaregi EC Unified Management can now centrally manage order and inventory data from EC sites built on BASE and STORES. The aim is clear. Expand sales channels without expanding operational chaos. More stores, less manual work, and a setup that actually supports growth.

The timing makes sense. Low-cost EC cart systems like BASE and STORES have made it easier for small and medium-sized businesses to launch their own branded online stores. But once those stores go live, reality hits. Orders and inventory need to be managed across EC malls like Rakuten Ichiba and Yahoo! Shopping, original EC sites, and physical stores. What follows is duplicated work, manual stock adjustments, and a constant risk of overselling or missed sales.

Also Read: Peatix Launches Peacom for Smarter Community Data Use

By bringing BASE and STORES into Smaregi EC Unified Management, much of this back-end burden is removed. The management of order, inventory, and customer data is centralized in one location, which enables companies to allocate their resources more effectively to product development, marketing, and other future-oriented activities, rather than to dealing with day-to-day operations.

The biggest gain here is smoother multi-channel expansion. With more carts now supported, businesses can manage EC malls, their own EC sites, and physical stores from a single screen. Management effort drops, while operational efficiency improves, even as sales channels increase.

Orders placed on BASE and STORES are automatically captured, and shipping information such as tracking numbers is linked without manual input. This reduces errors and speeds up shipping processes.

Inventory is also synchronized in near real time. Stock levels from BASE and STORES are automatically adjusted and linked with physical stores and other EC malls. No matter where an order comes from, inventory reflects it, helping prevent overselling before it becomes a problem.

Smaregi EC Unified Management is designed to collect and analyze order and customer data across EC sites and mall stores. With the help of this centralized data, the marketing strategy of one-to-one would be supported and it would make sure that customers receive the information that is relevant to them. The future of the platform is to further develop its capabilities so as to allow both operational efficiency and growth-oriented digital transformation through the use of multiple EC channels for the business.