Peatix Launches Peacom for Smarter Community Data Use

Peatix just introduced Peacom, a marketing solution built on top of its massive user behavior database. The idea is simple. Companies keep running events and building communities, but most of that energy sits unused. Peacom tries to turn that activity into something companies can actually work with.

The platform pulls from behavioral data of roughly 5.6 million annual users and breaks the workflow into clear stages. First you understand who your users are through surveys and basic research. Then you test interest and acquire leads through product trials, white papers, and targeted outreach based on event histories. Finally, you figure out how to pull the right people closer and convert them into a loyal community using event driven engagement.

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This perfectly fits a larger trend in the industry where companies are opting for continuous community relationships over single campaigns. The SaaS product launch indicates that Peatix is aiming to penetrate further into the corporate marketing tool and partner networks. The pitch is straightforward. Use the community you already have, stop letting insight slip through the cracks, and turn raw participation into something that actually drives long term value.