Capser Inc. has released a customer analysis function in an upgrade to its EC centralized management system, Tokko Tenchou, which aggregates customer information and makes it possible to visualize all trend patterns on EC sites from multiple angles.
Based on the purchaser information of the EC site,
– Number of unique users (aggregated by number of customers during the period and the ratio for each store)
・LTV (Lifetime Value) (The average purchase amount per purchase made by each customer during the period)
・New or repeat search (aggregated results for each purchase during the period)
– Repeat product trends (collecting which products repeat customers purchase for the second or subsequent times)
It is now possible to easily do the following:
With the release of this function, we will be able to accurately suggest the behavioral patterns of customers purchasing on e-commerce sites, and focus on increasing purchase amounts and conversion rates, thereby contributing to further customer satisfaction and increased sales.
The standard functionality of Tokkou Tencho allows you to output the results of your analysis in CSV format, and by further customization you can add your own individual aggregation items and conditions, and connect with external systems (CRM, MA tools, etc.) to perform more detailed customer analysis.
Tokko Tencho is a comprehensive mail order management system that can handle all the troublesome tasks that arise in mail order management in one stop. Its main functions include order management, product page management, inventory management, and tallying and reporting functions. Its distinctive feature is that it can be customized in various ways, so that it can be used in a way that suits the business flow of the store you are managing.
SOURCE: PRTimes
