日本語 
UNICORN Inc., a subsidiary of Adways Inc., has begun coordinating audience data with ” IM -DMP,” a data management platform provided by Intimate Merger Inc. This will enable UNICORN to deliver advertisements using all audience data held by “IM-DMP,” including the behavioral history and attributes of approximately 1 billion Internet users.
In recent years, the digital advertising market has been hit by growing awareness of privacy protection worldwide, which has led to challenges for traditional targeting methods, such as restrictions on the use of third-party cookies. As a result, advertisers are increasingly seeking targeting methods that accurately capture users’ interests and purchasing intent.
Traditionally, when targeting, the number of users that could be reached was limited, resulting in a reduced delivery volume. In response to this situation, UNICORN has been strengthening its collaboration with external companies in order to achieve both “targeting accuracy” and “scale (delivery volume).”
Also Read: Iguazu, NDI Solutions partner to launch AI video tool sales
“IM-DMP” is one of the largest data management platforms in Japan, with approximately 1 billion pieces of audience data. Its unique feature is that it can build and utilize segments according to advertisers’ objectives by combining attribute information such as age, gender, and place of residence with interests and online behavior data.
This collaboration will enable UNICORN to utilize the vast data sources held by “IM-DMP” for targeted delivery. By combining the operational data and delivery optimization know-how that UNICORN has accumulated to date, it will be possible to expand the number of audiences that can be delivered to while providing targeted delivery that captures the behavior and interests of consumers.
UNICORN will continue to create optimal advertising touchpoints between users and advertisers and, through the symbiosis of humans and machines, strive to develop services that expand the possibilities for everyone involved in digital marketing.
Additionally, the Adways Group will continue to respond flexibly to market needs, strive to further expand its services, and develop efficient and practical advertising marketing services in countries around the world.
SOURCE: PRTimes
English