TNL Mediagene & Geniee form alliance for “Cr.ED” solution

TNL Mediagene, a Tokyo-based next-generation digital media and data group, has announced that its Japanese media subsidiary, Mediagene Inc., has entered a strategic partnership with Geniee, Inc., one of Japan’s leading AdTech companies. The collaboration aims to expand access to TNL Mediagene’s innovative advertising creative solution, Cr.ED, across the Japanese market.

Cr.ED is a data-powered creative platform and SaaS service designed to help marketers efficiently create engaging and interactive digital advertisements. Developed by TNL Mediagene’s subsidiary Ad2iction, Cr.ED allows users to quickly generate interactive ad formats using pre-made modules, eliminating the need for coding from scratch. The platform connects with different ad platforms. This boosts creative speed and improves campaign results.

Cr.ED offers over 40 customizable ad formats. It has been adopted by more than 500 clients in Taiwan, including top luxury and automotive brands. Cr.ED turns static banner ads into interactive experiences. This change boosts click-through rates and user engagement. It helps advertisers and publishers share strong digital stories. They use creative, data-driven formats. Geniee is a leading AdTech company based in Tokyo. It provides full platforms for both publishers and advertisers. Its main services include a Supply-Side Platform (SSP). This platform helps publishers boost their ad revenue. It has a Demand-Side Platform (DSP) that helps advertisers reach quality audiences. With more than 5,900 active clients, Geniee is a trusted tech provider. It’s known for its unique ad-serving algorithms. It also offers marketing automation tools and data-driven optimization techniques. These tools were developed with top marketers.

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TNL Mediagene and Geniee are teaming up. They will use their strengths to create a smooth, complete advertising solution. Geniee’s ad distribution technology and wide network will boost Cr.ED’s creative abilities. It helps advertisers and publishers create effective digital campaigns. They engage audiences more effectively.

This partnership is a big leap for Japan’s AdTech scene. It connects creative ideas with large-scale ad delivery systems. By combining Cr.ED’s creative tools with Geniee’s ad system, both companies want to change digital ads. This partnership helps brands connect with consumers better. It uses rich data to enhance connections.