日本語 
TNL Mediagene, a Tokyo-based digital media and data group, has launched a strategic partnership with U.S. technology company Coupang, Inc. for the Taiwan market. The aim is to grow TNL Mediagene’s Content Commerce and Retail Media Network ecosystem.
Content Commerce combines e-commerce with high-quality digital content to create a more engaging shopping experience. Retail Media Networks allow advertisers to use first-party shopper data to reach audiences with high purchase intent at the point of sale. This partnership brings these approaches together using TNL Mediagene’s multi-brand media network, including The News Lens, Business Insider Taiwan, INSIDE, Roomie, iCook, Cool3C, and Sports Vision, to deliver both broad product exposure and detailed product communication.
Moreover, the partnership incorporates Ad2iction, which is the Company’s advertising technology subsidiary, alongside its AI-powered advertising solutions. The collaboration intends to link advertisement inventory to media and thus drive traffic good, increase product visibility and enhance sales as a result.
Also Read: Fanplus and Fanpla Launch New Platform “Fanpla Market”
Eventually, the partnership is likely to add up to TNL Mediagene’s first-party consumer data, providing more thorough knowledge that will not only enhance the quality of service but also make the advertising more precise and effective.
The Firm intends to rely on its media power, content planning, and data analysis to keep on running campaigns that not only target the right people but also increase the number of sales.
English