Sockets Inc. is pleased to announce that it has formed a business partnership with Hotlink Inc., a provider of SNS marketing support services, and will start collaborating with Hotlink’s media “fasme” and Trig’s, an emotional targeting advertising service developed by Sockets.
“fasme” operated by Hotlink is a web media that has a high following, especially among women of Gen Z. Meanwhile, Sockets’ “Trig’s” is an ad delivery service that utilizes over 500 emotional segments, centered on selected high-quality ad media (Private Market Place), to enable precise targeting based on user interests. In the three years since its launch, it has been used by many brands, and has a better track record than other ad services, especially for high-engagement brands, in terms of new user rates and dwell time when guiding users to LPs.
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Through this business alliance, Hotlink‘s “fasme” and Sockets‘ “Trig’s” will utilize their respective strengths to more appropriately target fasme’s main readership, women of Gen Z, and maximize advertising effectiveness. Using Trig’s sentiment analysis technology, we aim to deliver content that Gen Z women can truly relate to at the right time, creating greater advertising effectiveness than ever before.
SOURCE: PRTimes
