Rakuten Launches R-DCR Brand Lift Survey for LINE Ads

Rakuten Insights Inc. launched the full-scale launch of “R-DCR Brand Lift Survey for LINE,” an analytics product that combines “LINE Data Cleanroom for Client” (Note 1), developed through a comprehensive partnership between LINE Yahoo Japan Corporation and Treasure Data Inc., with Rakuten Insights’ survey data (Note 2) to conduct customer analysis and measure advertising effectiveness.

This product will analyze LINE Ads, a performance-based ad delivery platform provided by LINE Yahoo!, and will enable cross-media analysis and analysis that combines purchasing and search data accumulated by the Rakuten Group, in addition to analyzing the profiles of those exposed to ads and measuring advertising effectiveness through brand lift surveys for each campaign and material. By utilizing the deeper target profiles and new target demographics obtained through this product, companies using LINE Ads will be able to improve the accuracy of their targeting and consider the content of their promotional measures. The product will be fully launched from today after a trial run targeting existing business partners that began in April this year. In addition, the company plans to further expand the service by adding LINE Official Account campaigns to the analysis target in the future.

“LINE Data Cleanroom for Clients” is a platform that makes it possible to analyze the wealth of data accumulated by advertising media and data accumulated by advertisers in an environment that respects privacy. Rakuten Insights has previously focused on profile analysis and brand lift surveys, but from the perspective of the Personal Information Protection Act and a focus on privacy, the company believes that by combining this with “LINE Data Cleanroom for Clients” it will be able to provide services that better meet customer needs, leading to this collaboration.

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Rakuten Insight will continue to propose cutting-edge initiatives that combine next-generation internet research with effective PDCA support for digital marketing.

SOURCE: PRTimes