Raccoon Holdings has started a new collaboration with LINE Yahoo! Japan as part of its broader Raccoon BtoB Network Concept. The partnership is the first in a planned series of collaborations with external companies aimed at strengthening connections across the B2B market.
The first initiative will promote LINE Yahoo!’s ‘News PR by LINE Yahoo!’ service among businesses using Raccoon Group’s services. Launched on July 1, 2026, the service allows companies and organizations to publish press releases as news content on Yahoo! News. Paid, the B2B payment service operated by Raccoon Financial, is already available as a payment method for the publication fees.
The collaboration targets a common challenge for small and medium-sized businesses. Many have strong products and services but lack the resources needed to build brand awareness and expand sales channels.
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Raccoon Group operates services across e-commerce, payments, and guarantees, while LINE Yahoo! provides corporate solutions through one of Japan’s largest user platforms. By combining these capabilities, the companies aim to give SMEs more opportunities to distribute information, reach potential customers, and create new business touchpoints.
A joint campaign will target users of Super Delivery, Paid, URIHO, and COREC, introducing them to ‘News PR by LINE Yahoo!.’ Participating companies can use the service to improve product and service awareness, strengthen corporate branding, and support customer acquisition.


