KDDI Corporation, based in Chiyoda-ku, Tokyo, is led by President and CEO Makoto Takahashi. They are working with Recursive Inc. and Supership Inc. On January 31, 2025, the headquarters in Minato-ku, Tokyo, announced a new AI-powered advertising system. Shingo Inaba is the President and CEO. The System, which leverages generative AI, has successfully completed beta testing at KDDI.
The System creates banner ads that follow KDDI’s brand rules and “au VISUAL IDENTITY.” This identity shapes visual styles that improve the au brand experience. Additionally, it automatically selects high-performing creatives based on past advertising data. Beta testing of the System in KDDI’s digital marketing cut labor hours by 50%.
Moving forward, the KDDI Group plans to integrate the System into its operations. The Group is also thinking about offering the System to corporate clients. This could help improve the efficiency and quality of advertising creative production.
SOURCE: KDDI
