Geniee Inc., which develops and provides “GENIEE SSP”, is pleased to announce that it has begun offering the header bidding-compatible “GENIEE Bidder for HeaderBidding” to “pixiv”, one of Japan’s largest creative communication services operated by Pixiv Inc.
Since its founding in 2010, Geniee has developed and operates GENIEE SSP, one of the largest SSPs (Supply Side Platforms) in Japan. To date, we have provided advertising revenue maximization platform solutions to more than 20,000 media companies both in Japan and overseas.
In recent years, bidding paths have become more complex in the web advertising market, and monetization through header bidding is becoming increasingly important as a solution for optimizing bidding. For this reason, Geniee is currently offering “GENIEE Bidder for HeaderBidding,” which supports header bidding, to media companies.
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By adding “GENIEE Bidder for HeaderBidding” to the header bidding “Prebid.js”, media companies can expect a significant increase in revenue by running branding campaigns on “GENIEE DSP” and delivering content from a wide range of ad delivery providers connected to “GENIEE SSP”.
SOURCE: PRTimes
