G-Next Launches “VoX Live” for Interactive Commerce

G-Next Inc. is launching a new vertical live commerce project called “VoX Live,” which links television broadcasting with the TikTok Shop. This project is an attempt to transfer the sales know-how cultivated over many years through television shopping and other means to an empathetic purchasing experience in the social media era, and is positioned as the practical application of the company’s “device for aggregating voices = VoX (Voice of X).”

Background and significance of entering live commerce

G-Next has been supporting corporate DX as a B2B companion by providing the stakeholder DX platform “Discoveriez,” based on the desire to “eliminate information fragmentation in the world and become a problem-solving group for consumers and companies.”

“VoX (Voice of X)” is a concept that symbolizes G-Next‘s corporate management in the ESG era, which means “listening to the voices of all stakeholders.” With the key phrase “Every voice will change the future,” the company aims to create X types of problem-solving and experiences by utilizing a device (box) that collects voices.

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The live commerce project, “VoX Live,” is a “VoX Concept Commercialization Project” aimed at spreading this idea to society, the community, and consumers. It is a challenge to bring together knowledge on customer contact points (CRM) and connect companies, consumers, and the local community in real life.

We will continue to evolve our business support services, which go beyond solving clients’ problems to consistently support them in contributing to their profits.

Going forward, the company plans to collaborate with broadcasting stations and hometown tax donation portal operators to expand its product lineup beyond local products. It also plans to go beyond its existing business area of ​​customer support data support and create businesses that can contribute to the profits of client companies, such as a TikTok Shop management solution that integrates CRM with a call center and logistics base. Furthermore, it is considering building a new business support ecosystem by launching an investment business.

“VoX” is a device that connects the “voices” of companies, consumers, and society. All voices are converted into data and transformed into knowledge for problem-solving. Please keep an eye on future developments.

SOURCE: PRTimes