FreakOut Inc. has begun delivering advertisements using lifestyle data from “V Points” owned by CCCMK Holdings Co., Ltd. on “Red,” a marketing platform developed and provided by FreakOut.
This will enable more precise approaches based on actual purchase data from V members when delivering ads on “Red.” By gaining a deeper understanding of each individual’s needs and lifestyles and delivering product and service information suited to consumers, we will further contribute to improving the effectiveness of internet advertising for advertisers and agencies.
“V Point” is a shared points service used by approximately 158 million people (number of valid IDs). There are approximately 70 million active and unique members, and roughly one in two people in Japan owns a card or app that allows them to accumulate V Points.
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By linking with V Point data, FreakOut will be able to utilize a wide variety of purchasing and lifestyle data from approximately 160,000 V Point partner stores nationwide in its approach when delivering ads through Red.
This makes it possible to deliver ads to segments such as “those who have purchased a specific product in the past” or “those who have purchased a specific category of products during a certain period of time” with a delivery design that is highly relevant to those who are interested in a product or service.
SOURCE: PRTimes
