FreakOut Inc. has completed the connection with Perion SSP, one of the world’s largest programmatic DOOH supply-side platforms, and has begun delivering ads through “Red,” a marketing platform developed and provided by FreakOut. This enables FreakOut to purchase a variety of DOOH inventory from Perion, including in Japan, and will seamlessly deliver strategic ads offline using FreakOut’s location data.
The value of DOOH advertising delivery provided by FreakOut
DOOH, which includes outdoor advertising and transportation and store signage advertising, is a medium that can be naturally encountered in public spaces, and is therefore easily accepted by consumers in their daily lives.
On the other hand, there was the issue that it was difficult to visualize data-based targeting and effectiveness measurement, as is the case with Internet advertising.
FreakOut will now combine Perion’s highly engaging DOOH inventory with the technology of its advanced location-based marketing platform “ASE” to solve these issues and maximize the effectiveness of programmatic DOOH advertising.
Also Read: J-Stream Launches Stream MAM for Video Management
ASE’s strengths lie in audience analysis based on accurate location data and statistical approaches, enabling advertisers and agencies to estimate audiences with high accuracy and operate data-driven campaigns. This will improve targeting accuracy, visualize effectiveness measurement, and develop optimal delivery strategies, which were difficult with conventional DOOH advertising. Specifically, by utilizing ASE’s data analysis, the time periods and areas where the target demographic is likely to gather are identified, and the most effective screens are selected. In addition, the ROI of advertising investments is clarified by analyzing the movement data of users who are likely to have viewed DOOH ads, and by analyzing visit measurement and visit lift after exposure to the ads.
SOURCE: PRTimes
