FOR YOU Co., Ltd., which operates advertising agency business, talent/influencer management business, and IP development business mainly in the digital/SNS fields, has completed fundraising from Nissay Capital, GENDA Capital, JFR MIRAI CREATORS Fund (J. Front Retailing Co., Ltd., Ignition Point Venture Partners Co., Ltd., Okasan Capital Partners, Que, KANA-L HOLDINGS, Qlonolink, and Yasumasa Manabe.
With the expansion of the digital/SNS advertising market in recent years, companies are shifting their promotional methods to engagement-focused marketing that utilizes short content in addition to traditional mass content.
Furthermore, they now in an era where short content such as short dramas and anime will have a major impact on consumer behavior and brand recognition, especially among the SNS native generation, and market growth is expected to continue accelerating. The short drama market in particular is expanding rapidly, and is currently predicted to reach approximately 8.8 trillion yen worldwide by 2029.
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With this funding, the company will advance three growth strategies.
Accelerate media and IP creation and business development centered on short content
Expand organization and improve productivity by strengthening recruitment
Strengthening collaboration with talent businesses
“Producing future encounters and happiness” – FOR YOU will continue to pursue the best possible content and advertising methods for the SNS era, creating entertainment for a new era.
SOURCE: PRTimes
