Channel Factory, a global leader in brand suitability and targeting technology for YouTube, announced the official launch of its “Innovation Hub” in Japan. This announcement marks a major milestone as the company moves beyond the market entry phase into Japan, positioning Japan as a Center of Innovation Excellence and central to its regional and global growth vision.
The establishment of this new hub underscores Channel Factory’s commitment to developing local market-based intelligence and technology to improve brand safety, content suitability and advertising campaign effectiveness. Leveraging the unique needs and maturity of the Japanese market, the company aims to drive scalable innovation across the APAC region and globally.
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Channel Factory is a global platform that leverages technology and data to improve brand reputation while optimizing business performance. Using its proprietary AI and brand suitability technology, Channel Factory optimizes brand safety and contextual targeting on social media such as YouTube, CTV (connected TV), Meta and TikTok. While promoting Conscious Media Planning, Channel Factory supports the spread of sustainability, diversity and positive content, contributing to the success of brands and the creation of a healthy digital ecosystem.
SOURCE: PRTimes
