Channel Factory, a global technology and data platform provider, is pleased to announce that Tomoyuki Maeda has been appointed Managing Director of the Japanese subsidiary. This appointment is part of Channel Factory’s strategic expansion into the rapidly growing Japanese market, and Channel Factory will strengthen ad optimization for Japanese brands by leveraging its YouTube Measurement Program (YTMP) partnership. By improving brand suitability, optimizing ad delivery, and providing deep insights, Channel Factory will help maximize ROI in the Japanese market.
Maeda is a global business expert with over 20 years of experience and has contributed to the success of numerous overseas tech companies in the Japanese market. Most recently, he served as Flywheel Digital’s representative in Japan, leading the establishment of the enterprise business and market expansion. Prior to that, he was the first employee in Japan at a global video advertising technology company, contributing to the launch and success of the business. He also has a track record at the NTT Group, where he promoted and expanded content strategy partnerships as an early member of the smart TV business.
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Channel Factory’s expansion into the Japanese market is a strategic move in response to the growing demand for innovative advertising solutions. Under Maeda’s leadership, Channel Factory will provide the Japanese market with solutions specialized in brand suitability and contextual targeting to meet the needs of advertisers. By utilizing its proprietary AI technology, Channel Factory will align ads with contextually appropriate content, achieving brand safety and maximizing engagement, strengthening its competitive position in the Japanese digital advertising market.
SOURCE: PRTimes
