Adverture Inc. is pleased to announce that it has added a new prefecture-based ad delivery feature to its metaverse advertising platform, Adverture.
Adverture has developed a unique system that delivers advertisements in a natural way that does not interfere with the user experience in over 400 titles of various metaverse games, including smartphone apps and browser games.
Unlike traditional web and video ads, Adverture has maximized engagement and improved brand awareness through an interactive ad format that is linked to actions and gazes in 3D space.
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With this new feature, advertisers will be able to deliver ad creatives optimized for each region based on the user’s location information even in the metaverse. This will enable local governments, regional businesses, and brands that focus on area marketing to carry out locally-focused promotions in the virtual world as an extension of reality.
For example, users in Tokyo can be provided with information about events and campaigns in the city, while users in the Kansai area can be provided with information about products specific to the region. This allows for more precise targeting than the traditional flat-rate distribution.
This function utilizes estimated locations based on user connection information such as IP addresses, and is implemented with consideration for privacy. In the future, we plan to expand the effectiveness measurement based on delivery performance data by area and the regional reporting function.
Adverture will continue to provide flexible delivery functions that meet the diverse needs of advertisers and promote technological development to maximize the value of advertising in the metaverse space.
SOURCE: PRTimes
