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Japan’s Retail Revolution: How Generative AI Is Rewriting Consumer Personalization

The service culture in Japan has reached worldwide fame, with each interaction being precise, thoughtful, and carefully measured. The tradition called omotenashi has set such a high standard that it is really difficult to maintain such a high standard even in today’s fast-paced digital world. The online shoppers demand fast service, convenience, and personal-like experiences, but the challenge is really delivering that level of care at scale. In Japan, consumer personalization is more than a buzzword. It means getting the details right, every time. A generic recommendation or mistake can quickly break trust. Customers notice when offers are careless, which makes precision and context essential. The development of Generative AI is the main reason for this change. AI can vary interactions according to individual preferences rather than using broad segments…