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FreakOut Collaborates with Usonar Inc on Data Integration

FreakOut Inc. has begun data integration with "uSonar," a customer data integration solution provided by uSonar Inc. on "Red," a marketing platform developed and provided by FreakOut. This collaboration will integrate the advertiser's company lists and customer data with uSonar's vast corporate data, significantly improving the accuracy of ad delivery in account-based marketing (ABM). In addition, more advanced B2B marketing measures will be possible through information sharing with sales departments and integration of ad exposure logs. The essence of B2B marketing is to "correctly define the target company and approach them through the optimal channel." However, in the field, inconsistencies in the spelling of company names and distributed data by department often hinder accurate segmentation and ad delivery. Also Read: Geolocation Tech integrates SURFPOINT into Red platform uSonar's vast corporate…