English 
Nitori is expanding its Nitori Net Marketplace, broadening its online offering beyond furniture and home interiors. The marketplace, launched within Nitori’s official e-commerce site in January 2026, is built on Mirakl’s marketplace platform and will now cover eight product categories, up from five.
The expansion adds food, outdoor products, and flowers and plants to existing categories including baby products, pet supplies, nursing care, health, and gardening. The number of participating stores will also increase from three to six, enabling customers to purchase products from partner businesses alongside Nitori’s own merchandise.
For consumers the marketplace offers a range of products in one place making it easier to shop for different lifestyle items without having to go to many separate websites. For Nitori joining a marketplace lets them offer products by working with outside partners instead of trying to create and handle every product category on their own.
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This change shows a trend, in Japanese retail, where well-known stores are turning to platform-based online shopping. These stores bring in third-party sellers. Use marketplace technology to offer more choices meet new customer demands and improve the digital shopping experience. It also shows that retailers are no longer sticking to one type of product. Instead they are becoming lifestyle commerce platforms that serve a variety of needs.
日本語