ナインアウト has launched ‘Ask One EX,’ a new interface designed to help exhibition organizers connect and use data generated across trade show touchpoints. The system links registration, booth visits, surveys and other interactions with an organizer’s core system, creating a unified visitor database.
For visitors, the platform can reduce repeated form filling and recommend booths based on their interests. Exhibitors may scan visitor QR codes. That lets them pull up visitor profiles. They can then adjust how they talk with people at the booth.
Organizers can watch visitor activity as it happens. They can also spot trends in real time.
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This release shows a wider change in how events are run today. More shows now link in digital tools. Using event data well can lead to better visitor engagement. It can also help exhibitors turn face to face talks into leads.


