OPT, Inc., which leads its clients’ business growth through LTVM and has its purpose of “bringing about industrial transformation and resolving social issues through the creation of new value,” is pleased to announce that from Wednesday, March 5th of this year, it will officially launch “DIGGIN’ CX,” a one-stop CX development support service that covers everything from planning to service growth, in order to meet diversifying user needs and help companies pursue customer experience (CX).
Until now, we have heard from companies that have been struggling to reflect user feedback in their business activities and improve customer experience due to various barriers, such as siloed structures between departments and a lack of cooperation between support companies. “DIGGIN’ CX” is a service that works together with client companies to continuously collect user feedback while quickly repeating the process of reflecting and verifying changes in services, enabling continuous updates to CX.
The business environment surrounding companies is becoming more complex and change is accelerating, making agility even more important
Rapid technological innovation, such as the evolution of AI, intensifying global competition, and diversifying customer needs, are making the business environment surrounding companies increasingly complex and accelerating the pace of change. Companies are under pressure to adapt quickly and flexibly to these circumstances (agility).
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While agile development is gaining attention, Japanese companies’ “planning” is hindering CX development
As the importance of CX grows in order to respond to diversifying customer needs, agile development is gaining attention as it can quickly and flexibly respond to market changes while staying close to customers. However, in Japanese companies, where planning is important, the traditional waterfall development culture is deeply rooted, and agile development does not work well, and there are many cases where projects do not succeed.
ですから OPT has begun offering “DIGGIN’ CX,” leveraging the knowledge and development capabilities it has cultivated through its digital marketing support, which involve repeatedly testing hypotheses for business growth, to enable companies to smoothly adopt agile development and improve their CX.
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