English 
Weblife Corporation has used its service “BiNDec” to help lifestyle brand “KINTO” build and operate an e-commerce website using the Shopify Plus plan, in order to help the brand expand its D2C and B2B business in the Japanese, European and US markets.
KINTO aims to connect with customers around the world by embodying its brand, and is promoting the international expansion of its EC business in each market. To support these efforts, Weblife was in charge of designing a comprehensive operational platform that included EC site construction, ERP integration, and OMO measures.
Over the past seven years, we have been involved in the construction of eight stores, mainly in four areas including Japan, Europe, and the United States, and have supported the expansion of D2C to 28 countries and B2B to 24 countries. We continue to support KINTO’s global business expansion, working to meet the needs of each market.
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KINTO’s challenge was to embody the brand’s worldview on an e-commerce website in the D2C field and to provide a consistent customer experience both domestically and internationally, while also continually working on site design, linking with physical stores, and strengthening personalization measures.
Furthermore, for B2B transactions, the company had already put in place an order system via EDI, including email, and was working to streamline corporate transactions. However, there was a demand for a platform that could stably operate complex requirements, such as managing pricing terms for each supplier, sharing inventory information, and handling tax systems and shipping in each global market, even with a small staffing level.
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