English 
Rakus Co., Ltd. has announced it will combine its inquiry management system, Mail Dealer, with its email marketing service, Haihai Mail. This will be under the unified Rakuraku Cloud brand. As part of this integration, Mail Dealer will become Rakuraku Automatic Response. Haihai Mail will be rebranded as Rakuraku Mail Marketing. The rollout starts on October 23, 2025.
The consolidation shows Rakuraku Cloud’s strategic growth. It shifts from back-office tasks like accounting, HR, and general affairs to front-office roles, including sales and marketing. New services use generative AI to enhance automation in customer support and marketing. They include features like automated inquiry responses. This method aims to improve efficiency and the customer experience.
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ラクス sees the integration as a way to meet changing market needs. AI-driven solutions can solve many business challenges. Rakuraku Cloud unites back-office and front-office functions in one brand. This approach aims to simplify operations. It also boosts customer engagement and supports sustainable growth for businesses undergoing digital transformation.
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