Prazto Launches Ad Analysis and Distribution via Passwork

Prazto Inc. is pleased to announce that it will begin offering the “Passwork Ad/Marketing Action Package,” an advertising effectiveness analysis and distribution package that utilizes the data linkage and integration platform “Passwork.”

This package is a solution and implementation support package that centrally collects and analyzes various marketing data held by companies, such as advertising, MA (marketing automation), GA4, and CRM, and provides comprehensive support up to effective ad delivery.

In recent years, as many companies have been working to advance their digital marketing, they have been introducing various systems such as advertising platforms, MA, GA4, and CRM to streamline their marketing activities.

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However, in the real world, many companies face the following challenges:

Each system is operated independently and data is distributed

It is unclear whether you are effectively approaching the loyal customer base that you really want to focus on.

Although there is a huge amount of data, strategic marketing measures that utilize it are not being implemented.

A huge amount of work is required to link data between systems and perform integrated analysis.

この背景に対して Prazto has developed a package solution that utilizes Passwork’s extensive data integration functions to provide comprehensive support for marketing data integration, analysis, and actual delivery.

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