ミント、BeUPを立ち上げ！BeRealのコンテンツパートナーシップ

Minto Inc. is a content partner of BeReal Japan and has begun offering a collaborative package called “BeUP!”, which utilizes ミント‘s extensive creator network and content production capabilities.

“BeReal.” captures the “real” of Generation Z

“BeReal.” is a photo-sharing app that allows users to share real, everyday moments and encourages self-expression without filters or embellishments. It has attracted attention, especially from Gen Z, and its influence is expanding, with over 5 million monthly active users (MAU) in Japan and even being nominated for the “2024 U-CAN New Word and Buzzword Award.”

“BeUP!” allows you to use high-quality entertainment content for advertising without worrying about production costs

“BeUP!” is an advertising package created by BeReal Japan’s content partners. By combining BeReal advertising with a variety of entertainment content, such as manga, illustrations, animations, and short dramas, it is possible to create a brand experience that resonates with Gen Z and is expected to be highly receptive to audiences.

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