English 
ZETA Inc., a leading CX improvement company that provides the ZETA CX Series of generative AI solutions for CX improvement, has launched a new service called ZETA LP, which dynamically creates LPs and strengthens support for generative AI.
In recent years, with the rapid spread of generative AI such as ChatGPT, the way consumers gather information is shifting from the traditional “keyword search” to “answer search through dialogue.” In this context, if information about your company’s website does not appear in the search results of generative AI, there is an increased risk of losing potential customer contact points and sales opportunities, making it urgent for e-commerce businesses to implement countermeasures.
One effective solution to these challenges is the mass generation of dynamic landing pages (LPs).
LPs that are recognized by the generating AI as containing “information of high value to users” will be actively learned and will be more likely to be cited in the answer results of the generating AI search.
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Given this background, ZETA has begun offering a new service called “ZETA LP” that strengthens its support for generative AI.
The LP generation function is already included in the existing ZETA CX series, but in anticipation of its growing importance in the future, it is now offered as an independent service, improving the flexibility of service integration and enabling faster and more advanced response in the age of generative AI.
By linking with the existing ゼータ CX series, ZETA LP can combine a wide variety of data, including searches, reviews, Q&A, hashtags, etc. For example, you can create a unique PLP (product listing page) such as “hashtag x Q&A,” and it also supports real-time product replacement according to inventory status and arrival information, creating a dynamic LP.
This will help maximize the GEO effect and expand customer contact points, while also reducing the burden on e-commerce operators of creating and operating landing pages, allowing them to respond flexibly to campaigns and new product launches.
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