English 
Karakuri Inc., a company that empowers customer support, is pleased to announce that Mitsubishi UFJ Asset Management Co., Ltd. has introduced the AI-powered FAQ “KARAKURI smartFAQ” and the highly functional AI chatbot “KARAKURI chatbot” to meet the self-solving needs of customers.
With the new NISA system coming into effect in January 2024 and attracting increasing attention to the asset management industry, Mitsubishi UFJ Asset Management has long been considering strengthening its structure in preparation for a future increase in customer inquiries. This is because it was anticipated that as the number of investment trust holders increases, capital inflows and asset balances expand, inquiries regarding product structures and management status will gradually increase.
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The company’s contact center will change its name from “call center” to “contact center” from fiscal year 2023, and its mission is to be a “general customer contact point” that aims to respond to a wider range of customers than just telephone inquiries. Although there was an existing FAQ page, the company systematically introduced KARAKURI with the aim of improving searchability through AI functions, improving customers’ ability to solve problems themselves, and strengthening VOC (Voice of Customer) collection.
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