English 
Media Kobo Co., Ltd. is pleased to announce that it has entered into a business alliance agreement with Credit Saison Co., Ltd (hereinafter “Credit Saison”) to enter into a business alliance (hereinafter “this alliance”) with the aim of improving customer satisfaction.
Background and overview of this partnership
Currently, in order to stabilize our revenue base and achieve sustainable growth over the medium to long term, we are positioning our strengths in the fortune-telling field, our knowledge and data, as a source of new business opportunities, and are working to deepen the user experience centered on fortune-telling content. In addition, we are analyzing and utilizing data on user behavior and preferences, and expanding our business into peripheral areas such as BtoB marketing support and data utilization services, thereby diversifying our business portfolio while maintaining our strengths in the fortune-telling field.
The purpose of this partnership is to improve customer satisfaction at partner companies, as well as to deepen services and strengthen the foundation for acquiring new users in order to develop the fortune-telling business into a new form of “BtoB solution” by utilizing AI and other technologies.
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Details of the Partnership
We believe that fortune-telling content such as “Today’s Fortune” and “Daily Tarot Cards” as well as love columns will increase the entertainment value of our partner services and act as a trigger for users to visit the services and apps, which may contribute to increasing the active rate.
We plan to use this partnership as an opportunity to provide a variety of companies with “BtoB solutions” that use fortune-telling content as an entry point. Going forward, we will increase the number of partners and at the same time, improve the quality of our offerings by repeatedly improving through AI analysis of user behavior data (launch, completion of reading, navigation, etc.) and A/B testing, leading to improvements in the KPIs of all of our partner services.
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日本語