livepass Inc. Announces Next Product Strategy

livepass Inc. is pleased to announce that it is evolving from its traditional video-based service model to a more essential “digital customer service experience,” entering a new phase in which it will support companies in reforming their customer experience (CX).

By combining the safety and security of personal information management through patented technology with our proprietary “customer issue estimation technology,” we will accelerate the provision of our product lineup as “livepass AI Agent,” which dramatically improves CX throughout the entire customer service process, from site visits, applications, inquiries, recommendations, and analysis. In addition, we will release our first new product, “livepass QA,” an FAQ matching solution, today, July 31, 2025.

livepass combines generative AI and human knowledge with its patented personalized video technology. By providing new “human-AI collaborative solutions” tailored to each individual customer, it supports the activities of client companies in a variety of fields, including marketing, customer support, and internal business support.

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livepass AI Agent: An integrated platform for human-like digital customer service

Product evolution: Four customer service channels and one analytics platform that correspond to the customer journey
In addition to the livepass Catch (personalized video) service we have been providing, we will develop new customer service channels tailored to the customer journey, and realize an integrated customer service experience by fiscal 2026. We also plan to provide a platform for the integrated analysis of customer behavior.

All of these are built around livepass’s patented technology and problem estimation technology, in addition to the consulting and creative design capabilities that we have cultivated over the years, and we aim to “digitize the customer service process itself” rather than just videos.

Safe and secure design concepts using patented technology and differentiation from other companies

Although livepass AI Agent is an agent, it is designed to minimize the collection of personal information. The AI will first dig deep into the user’s needs and promote decision-making with personalized video presentations. After that, livepass will use its proprietary technology to share the information with the client company. This ensures high security and compliance without compromising the customer experience.

This architecture is comprised of products that are protected as multiple patented technologies or for which patent applications have been filed, giving us a major competitive advantage in future domestic and international expansion.

Furthermore, while automatic video generation and automatic FAQ responses are becoming commoditized within the industry, ライブパス has clearly differentiated itself as a company that offers a “human-like, comfortable customer service experience” by providing an integrated support system that combines consulting and creativity.

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