GreatValue Launches “HERO” DX in Ube with Saikyo Fund

GreatValue Inc. has received investment from the Saikyo Innovation Fund, managed by PE&HR Inc., and will begin a business initiative aimed at solving local community issues and implementing new services, starting from Ube City, Yamaguchi Prefecture.

We have entered into a business partnership with Saikyo Bank to expand opportunities for collaboration with businesses and organizations by utilizing the bank’s local network. We are working to build a collaborative model with a view to demonstrating and introducing services in the local community.

“HERO” is a versatile digital transformation (DX) service that can flexibly address various issues facing local communities. It supports local revitalization and business efficiency through the following functions and use cases:

Introduction of local currency (unique Pay) and point system

Health promotion and mobility promotion measures using QR rallies and treasure hunts

· Distribution of digital coupons and gift certificates to travelers

Transforming administrative services such as lump-sum payment distribution and resident registration into digital versions and reducing the burden on them.

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It can be customized to suit the needs of each region, and is being introduced in a variety of settings, including local governments, tourist destinations, and shopping districts.

Using this initiative as a model case, we are already in discussions to implement similar initiatives in multiple regions. We
aim to expand collaboration with financial institutions across the country and further accelerate social implementation, and are always looking for financial institutions to work with us.

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