English 
Dentsu Institute, Inc., which realizes the evolution of companies and society through technology, has formed a project team to provide comprehensive consulting in the three areas of “financial,” “non-financial,” and “IR” for the purpose of supporting the improvement of value of Japanese companies. The team will also begin offering a strategic IR support program, “IR For Growth,” from today. By integrating financial and non-financial value and building a consistent growth story, the team will contribute to the realization of strategic IR.
With growing interest in “cost of capital” and “corporate value,” an increasing number of companies are focusing on IR communication aimed at investors. However, it is said that about half of listed companies have a PBR (price-to-book ratio) of less than 1.0, and it is becoming increasingly important for management to link business operations aimed at increasing mid- to long-term corporate value with IR communication that resonates with stakeholders.
企業価値を高めるためには、経営陣だけでなく、経営企画部門、IR部門、事業部門、広報部門など、様々なステークホルダー間の連携が必要です。しかし、機能分化が進む上場企業では、戦略策定から実行までの組織横断的なプロセスが十分に推進されていないケースが多く、部門横断的に統合的な支援・推進ができるパートナーを求める傾向にあります。
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財務・非財務両分野における企業活動が、一貫した成長戦略とストーリーに基づき、持続的な成果・共感・期待を生み出し、それを社内外のステークホルダーに的確に伝え、企業価値の向上につなげる活動をIR活動と定義しています。
“IR For Growth” is a program that combines the assets of domestic 電通 Group companies with the specialized knowledge of partner companies to support companies’ IR, as well as provide consulting on both financial and non-financial aspects, and help improve medium- to long-term corporate value. We support capital strategies, existing business transformation, new business creation, M&A and PMI (post-M&A integration process) aimed at “improving financial value,” as well as organizational culture transformation, employee engagement improvement, organizational human resources and recruitment strategies, and sustainability promotion aimed at “improving non-financial value,” while integrating financial and non-financial value to build a consistent growth story, thereby realizing strategic IR activities.
今後も、さまざまな部門や領域での変革をサポートすることで、お客様のビジネスと企業の成長に貢献していきます。
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