GEDI Launched by Hoffman Agency for AI Brand Insights

The Hoffman Agency has launched Generative Engine Discovery Insights (GEDI), a tool designed to measure how brands appear in generative AI responses across platforms such as ChatGPT, Gemini, Claude, and Perplexity. Analysts say that by 2026, AI chatbots will handle 25% of search volume. This rise comes as people depend more on AI for discovery. This change brings new questions for businesses. They must think about visibility, influence, and trusted information sources.

GEDI serves as an “AI visibility radar.” It runs structured queries over time to spot patterns in brand mentions, descriptions, and citations. Analyzing result consistency and noting the most mentioned domains gives a clearer view of how AI engines represent companies. Early findings show both risks and opportunities. Risks include overdependence on a narrow set of sources. Opportunities exist to strengthen brand presence.

こちらもお読みください： Qlean launches Japanese Individual and Body Image Dataset

GEDI gives organizations clear insights into which outlets and platforms boost AI visibility. It shows how competitors stack up and highlights any coverage gaps. These insights can help shape PR, content, and marketing strategies. They help brands move to the next stage of online discovery. In this phase, generative AI is crucial.