Basic Co., Ltd. will officially offer the “Custom Domain Form” feature in the form creation and management tool “formrun,” which is used by a total of 500,000 users, from Monday, August 25, 2025.
“formrun” is a management tool that allows anyone to create forms without coding, using drag-and-drop or simple text input. Furthermore, formrun can centrally manage and analyze response data from forms, as well as handle replies, contributing to the efficiency of form-based work.
In recent years, “unifying brand image” and “ensuring customer trust” at corporate web contact points have become important issues, especially for mid-sized and large companies and government agencies. However, with general form creation tools, URLs are fixed to the source domain (e.g., form.run), which has led to issues such as “uncertainty about trust” and “lack of consistency with the company’s brand strategy.”
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When receiving information through a web form, it is important for users to know clearly where it will be sent , which gives them a sense of security. In particular, government agencies and large corporations often refrain from entering information because the URL is from an external domain.
Furthermore, as cookie regulations become stricter and ad tracking restrictions become more widespread, creating a measurement environment on your own domain that can be integrated with Google Tag Manager and other tools is a key factor in maximizing your marketing results.
formrun’s custom domain forms address these issues and are attracting attention as a new standard for form operation, combining reliability and freedom of measurement.
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