Revcom forms strategic partnership with Inplex & Company

RevComm Inc. has entered into a strategic business alliance agreement with Implex & Company Inc., a company that operates a sales consulting and outsourcing business, with the aim of promoting digital transformation in the sales field and supporting corporate business growth.

このパートナーシップを通じて レブコム will combine its telephone analysis AI “MiiTel Phone,” web conference analysis AI “MiiTel Meetings,” and face-to-face conversation analysis AI “MiiTel RecPod” with Implex & Company‘s sales expertise, which is based on its track record of supporting sales for over 600 companies, to provide more scientific and reproducible sales organization development solutions.

While the use of AI and the promotion of digital transformation have become commonplace in sales organizations in recent years, the reality is that in many sales settings, the use of AI has not progressed beyond “simply introducing it.” The gap between ideals and reality, where analytical data does not lead to next actions, is a major barrier to the use of AI.

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In current sales activities, sales representatives can spend only 28.5% of their time on core tasks with customers, with the remaining 71.6% being spent on non-core tasks such as advance preparation, recording, and reporting.

This turns individual sales activities into a black box, leading to problems such as “being distracted by taking notes and not being able to concentrate on communication,” “sales negotiations not being recorded correctly,” and “not being able to properly reflect on one’s own activities,” resulting in a decline in individual productivity.

Furthermore, managers spend a great deal of time on internal coordination and report creation, leaving them with less than 5% of their time per week to coach their team members. As a result, the PDCA cycle for sales activities as a whole is not working properly, and the organization is facing issues such as insufficient penetration of strategies, lack of execution ability, and stagnation in skill development, resulting in a lack of productivity improvement across the organization.

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