KDDI and Circles Partner to Globalize povo Service

KDDI Digital Life Corporation, part of Japan’s KDDI Corporation, and Circles, a global telco tech company, have announced a new partnership. They aim to take povo, Japan’s top digital telco, into international markets.

Established to oversee the brand management and operations of povo, KDDI Digital Life plays a pivotal role in KDDI’s global expansion strategy. Since its launch in 2021, povo has become a key brand for KDDI. Built on Circles’ cloud-native SaaS platform, it excels in digital innovation and customer experience in Japan.

povo’s achievements are noteworthy: net promoter scores (NPS) exceeding industry averages by over 50 points, top-tier customer satisfaction ratings, and over one million subscribers in its first year, 70% of whom came from outside the KDDI base. As telcos globally face challenges in digital engagement, this partnership presents a replicable blueprint for digital success through the right blend of technology and expertise.

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Circles will lead povo’s global rollout. They will use their strong SaaS platform and launch skills. This combines well with povo’s agile, customer-focused approach. We’ll focus on growing key partnerships that helped povo succeed in Japan. This includes areas like convenience retail, digital content, and financial services.

The expansion also brings advanced, AI-driven capabilities to the forefront. Features like Xplore/Innovation Engine act as an in-app hub to boost ARPU. Xtend is a software development kit (SDK) that supports a digital distribution model. These tools will help build localized, AI-native digital telcos. They aim to provide dynamic customer experiences and allow for quick product testing.

The partnership offers flexible commercial models for global operators. These models fit different sizes and growth stages. Initial target regions include the Americas and Southeast Asia. This strategy matches KDDI’s goal to shape the future of telecom with digital transformation.

The partnership will not only launch new platforms and products, but it will also promote long-term knowledge sharing and innovation. KDDI Digital Life and Circles are joining forces to drive digital transformation. They aim to shift from telco to techco. Their goals include improving customer experience, embracing AI, and creating telco ecosystems.

This partnership combines KDDI Digital Life Corporation’s leadership in Japan with Circles’ global skills. Together, they set the stage for innovation and growth as povo moves into new areas.