Live Gear Co., Ltd. has signed a business partnership agreement with Advance Bloom Co., Ltd.. Advance Bloom is the exclusive distributor of the SEETRONIC brand in Japan and operates under the name SEETRONIC JAPAN. The partnership covers domestic sales and wholesale operations. The intention is straightforward. Expand SEETRONIC’s reach across Japan and move the brand into its next phase.
SEETRONIC officially announced its entry into the Japanese market at Inter BEE 2025 in November. Since then, interest has been steadily building. Industry professionals have been paying attention. With this new agreement in place, Live Gear will step in as a key sales partner. The company will begin full scale efforts to grow SEETRONIC’s presence nationwide. The focus is on moving past the launch stage and creating a stable and lasting position in the Japanese market.
SEETRONIC is known globally for connectors and cable solutions used in professional environments. These include broadcasting, audio, lighting, medical equipment, and communications. In Japan, the brand has attracted interest for a simple reason. It delivers reliable performance without pushing costs too high. That balance has resonated with users who need dependable equipment in demanding professional settings.
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Through this partnership, Live Gear and Advance Bloom are shifting into an expansion phase. Live Gear brings its domestic sales network and reach within Japan. Advance Bloom continues its role as exclusive distributor and brand manager. Together, they aim to supply products that fit local market needs while offering fast and reliable technical support. The shared goal is to raise brand awareness and position SEETRONIC as a next generation standard in the industry.
As part of the collaboration, the companies will work on building a stronger wholesale and sales structure. The focus is on responding quickly to demand. Dealer coverage will be expanded nationwide. Inventory availability will be strengthened. The companies also plan to build on the momentum from Inter BEE through exhibitions and hands on demonstrations. Technical support and after sales service will be reinforced through close coordination between Live Gear and the exclusive distributor.


