Anker Japan will now enter the home storage battery business. As a new sales method for home storage batteries, which have traditionally been mainly done door-to-door sales, Anker will provide a simple online quote and handle everything from installation to minimize the communication burden on customers. We will put our customers first and provide peace of mind when it comes to having electricity.
Anker Japan Co., Ltd. , the Japanese subsidiary of the Anker Group, which boasts top-class sales records for digital products mainly in the United States, Japan, and Europe, is entering the home storage battery business and will begin selling the Anker Solix XJ series, a portable power series offered by Anker, the world’s No. 1 mobile charging brand*.
A home storage battery is a product that can store the electricity generated by the solar panels in a storage battery and supply power to the home’s power system by installing a storage battery and solar panels at home. The benefits of home storage batteries are diverse, including disaster prevention measures that allow you to use electricity at home even if a power outage occurs during a disaster, and reducing electricity bills by reducing the amount of electricity used by the power company, and the number of households introducing them is on the rise. Anker, which has led the charging industry in Japan since 2013 and is the world’s No. 1 mobile charging brand (※), has decided to enter the home storage battery business, as we believe that we can provide customers with a greater sense of security and a richer life by developing products that are rooted in Japanese life, where natural disasters such as earthquakes and typhoons are frequent and it is essential to store electricity in preparation for power outages.
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The newly launched home storage battery “Anker Solix XJ Storage Battery Set” is a set that includes a home storage battery and a power conditioner that controls the power, and you can choose from three storage battery capacities: 5000Wh, 10000Wh, and 15000Wh. The storage battery uses highly safe lithium iron phosphate batteries, and each battery pack is equipped with eight sensors that provide excellent detection of abnormalities in the product, providing multiple protection functions, making it a product that you can use with peace of mind.
In addition to the functionality of the product, a major feature of Anker Japan’s entry into this business is the unprecedented sales method. Traditionally, the mainstream method of introducing home storage batteries was door-to-door sales, which placed a high communication burden on customers, such as face-to-face contracts and coordination with multiple companies until installation. Anker Japan will propose a new introduction method, focusing on this. Utilizing the experience it has cultivated in the EC industry for over 10 years, Anker Japan will act as the liaison office for all inquiries, estimates, and installation dates, and will handle all communication up to the installation. We will develop a new business model that only the Anker Group, which puts the customer first, can propose.
SOURCE: PR TIMES
