Helical Fusion just took a real world step that the fusion space has been talking about for decades. The company behind the Helix Program and its commercially targeted Helical Stellarator has signed a power purchase agreement with Aoki Super, a major supermarket chain in central Japan. This is the first time anyone in Japan has locked in a PPA for fusion generated electricity.
The deal matters because fusion has mostly lived in the world of labs and technical milestones. Everyone debates the physics. Everyone waits for net electricity. But none of it means anything until actual buyers step up and say they are ready to source fusion power as part of their long term energy plans. Aoki Super becoming the first customer signals that demand side players finally want a seat at the table.
Helical Fusion’s entire pitch is simple. Fusion only works if it behaves like a real power source. They built the Helix Program backwards from that idea. That means steady state operation, real net electricity, and practical maintainability. They landed on the Helical Stellarator because it is the only setup they see that can hit all three with technology that exists today. Japan has put more than 60 years into stellarator research. The company is basically converting that national foundation into a direct path toward a plant that can run continuously and actually deliver power to the grid.
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The PPA with Aoki Super shows a real customer has reviewed that plan and found it credible enough to commit. Aoki runs energy hungry stores every day and sees fusion as a way to ground its sustainability and decarbonization goals without sacrificing reliability. Both sides view fusion as the kind of power backbone that everyday retail operations will eventually lean on.
This is also a signal inside the Helix Program. Helical Fusion wants to pull in the full Japanese industrial ecosystem from manufacturing to end users. This agreement is proof that the demand side is now engaged and ready to move, which is what fusion has been missing for a long time.

